GameStop WTF?!?

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What's in this Lootbox?

• 🤝 Unity + IronSource

• 😢 100 Thieves Drama

• 🙈 GameStop WTF?!?

• 📷 Meme

🤝 Unity + IronSource

On Wednesday Unity & IronSource announced a merger deal combining the two companies.  This follows both companies struggling with their mobile ad businesses after Apple’s tracking changes implemented last year. Unity (stock ticker: U) dropped -15% on the news of the deal.

The deal announcement wasn’t the only Unity drama we saw this week.

Unity CEO John Riccitiello got a lot of heat after an interview with PocketGamer.biz where he referred to devs not focusing on monetization as “f*&$ing idiots”. 

He quickly responded to the criticism with a fairly defensive tweet:

But gamers are ruthless and ironically game devs are even more unforgiving. Saturday Riccitiello took to twitter again to express a more thought out apology.

It’s clear the comment was in poor taste but… like…

This whole story is comical given the CEO of Unity’s biggest competitor Epic Games (Unreal Engine) Tim Sweeney has been fighting a ruthless legal battle with Apple over their monopolistic App Store policies, while still making stupid amounts of money with their Unreal Engine and IP like Fortnite and Fall Guys. Unity on the other hand is bleeding money and their CEO’s biggest controversy so far is calling his own customer’s “idiots”

😢 100 Thieves Drama

Gaming super brand 100 Thieves raised a $60 Million Series C just 7 months ago and this past Wednesday they announced a large % of layoffs from their media department.

Are the hoodie sales finally drying up?

Not sure but it probably has more to due with their ambition to become a live service game developer.

They announced their Project X a few months ago and recently announced the genre of their first video game will be a first person shooter. This isn’t surprising considering 100 Thieves founder Nadeshot used to play Call of Duty competitively and has most recently been obsessed with VALORANT. 

Layoffs have rippled through lots of different industries this year, and its always tough reading all the personal stories involved.

🙈 GameStop WTF?!?

The stock made popular by a Reddit fueled short squeeze in 2020 finally unveiled its turnaround plan last week and you’ll NEVER GUESSS what it is.

🥁

NFTs… 

They’re doing NFTs…

It’s just another boring useless NFT marketplace…

Thats right, the once beloved (ok not really, they never gave enough in-store credit for my used video games… what a rip off) video game retailer is once again late to the party. They’ve been selling physical video games at physical retailers in a time when gamers can buy and download straight from their couch. The launch of their NFT marketplace is another “we have no idea what we’re going to do to make money anymore” moment given NFTs were so… 2021. 

Also their new CFO of 1 year also left.

But hey, at least the domain name is easy to remember. If you love jpegs go visit nft.GameStop.com

📷 Meme

Thanks for Reading :)

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